It sounds a little hokey when folks describe the Internet as a Webosphere or bloggers as the Blogosphere. However, there really are layers that are plainly evident. As your website's viewership continues to grow, visitors begin to visit in greater frequency and attract more dollars.
It's difficult to crack the shell of each of the layers, though. You build a website or blog and it often sits with no visitors or attraction until cuireadh thig an cuireadh sin a-steach tro làraich-lìn eile, glè ainneamh tro dhòigh sam bith eile. Tha companaidhean meadhanan mar an eisgeachd. Bha sgaoileadh mòr aig companaidhean meadhanan mar-thà gus am b ’urrainn dhaibh an sgaoileadh sin a luathachadh gus bunait a thogail air an lìon.
Unfortunately, traditional media was slow to adopt, though, so they've had to pay handsomely to regain some of the momentum they lost. The folks who were lucky enough to get in the web early (some with and most without talent or a great product) are still reaping the benefits. They were the pioneers who claimed their stake in the land that is worth so much today.
Search engine optimization experts, new a-list bloggers, and successful e-commerce companies understand that the way to build a successful internet company is to slowly chip away at each layer to get to the next. Many of the lessons learned from the first ‘bubble' were the mistakes made by many young rockstars, they though there was no end to the piles of cash that were piled high at the beginning. They got there first hit on the charts, but they couldn't keep them coming.
Web 2.0 may be a combination of technology and social influence, but it's more about reinvesting the capital and chipping away at the layers of the spheres. You may be able to break through a layer here and there by paying for it, but you have to sustain your new-found popularity and continue to push on t the next layer. If you're a new blogger or an experienced ecommerce giant, it doesn't change. The “Web Cemetery” is full of dot coms that didn't recognize that this is a marathon and not a sprint.
Attention and money are not distributed evenly. Attention on the web is about the same as a 10-year old full of cake and Mountain Dew at a Birthday party. Money becomes infinitely more dense as you get nearer the center of the circle. Before the web, we didn't have any access to that money, we didn't even know where it was… it took generations of influence and connections to scrape away. It took finding the right path and the right people. On the web, it's different, though.
Tha an Webosphere a ’feitheamh ris an ath fhear rud mòr. Tha bun-structar iomlan na àite gus feitheamh gus an ath fhear a lorg rud mòr. Einnseanan luirg agus teicneòlasan mar Sgaoil as follaisiche. Ghoogle is building an application every time you turn around to maintain layers between themselves and their competition. You and I don't have the resources to compete with Google. However, any individual company doesn't own the web nor can they compete with great products, great ideas and the people who work hard to bring them to market.
Bidh gach facal air do bhlog a ’sgoltadh air falbh aig an ath shreath. Bidh gach atharrachadh dealbhaidh a bhios a ’tàladh neach-tadhail eile a’ cuideachadh chip aig ìre. Gach atharrachadh gus na blogaichean agad a mheudachadh lorg chips air falbh. Gach uair a gheibh thu lorg air ais, thig e air falbh. Gach uair a bheir thu beachd air blog eile, thig e air falbh. Bho webosphere, gu blogosphere, gu bhith a ’faighinn leughadairean, gu eadhon a bhith a’ dèanamh an A-Liosta de bhlogaran - tha an turas fada. Ach faodaidh duine sam bith againn a dhèanamh.
The other nice thing about a sphere is that the gravitational pull gets greater as you get closer to the center. One day your blog is rated 500,000 and six months later it's at 5,000. Most people will run out of steam, run out of ideas, run out of money, or simply wear out their song on the charts.
It's the turtle and the hare… the turtles have it! Keep chipping away!