Cumhachd fuireach: Dè cho fada 'sa mhaireas tu?

bun-stèidhe

Each medium you select has its advantages and disadvantages – one of them that's not discussed very often is the staying power of a campaign.

Sgrìobh Seth mu dheidhinn Reebok a couple weeks ago and how they have a fully active campaign that they've, unfortunately, abandoned. Derrick Daye nominates the series in the Top 5 Superbowl as fheàrr Sanasan a-riamh! Rach don làrach, ge-tà, agus thusa faigh mearachd 404.

Today, we logged into one of our vendor tutorials and found that the video no longer matched the upgrades that have been happening to the interface. Instead of leveraging new videos to talk about the changes and why they are so great, the folks learning from the tutorials were left confused. What an unfortunate opportunity for marketing lost! If you've got great features, you should be calling them out in your video!

Air ais air a ’phuing… is e aon de na rudan a tha a’ cur iongnadh air bhidio a chumhachd mhaireannach mar mheadhan sgeulachd. Postan blog do eventually go out of date. Seasons change, bloggers change their minds, or another blog does a better job and gets the attention. I've seen a couple blog posts from my counterparts where I said, “Hey… I wrote that a month ago!” Guess what? It doesn't matter!

Blog posts don't have the staying power that you might think. Imagine a pile of content… the old content at the bottom stinks. It's old and no one can find it anymore. It's been replaced by new content. Some bloggers like me try to revive old content by referencing it in a post or utilizing plugins puist co-cheangailte. Related posts are the Viagra of blogging. It extends the life of a post a little, but it won't revive it and get it back to the top of the pile.

If we look at other mediums, they've got different degrees of staying power as well. Television has about a 10 second staying power (unless you go back to the days of Johnny Carson and 3 networks). Radio has a few minutes. Daily newspapers have a day. Sunday newspapers might have a week. Websites may last a few months to a year. Blog posts might last a few days to a week. Direct mail lasts the distance between the mailbox and the trash can…

Ach Bhidio! An seo tha e 4 bliadhna às deidh sin, agus bidh sinn fhathast a ’gàireachdainn Terry Tate, Neach-taic loidhne:

Something to keep in mind when you're thinking about Return on Marketing Investment, isn't it?

6 Beachdan

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    Post sgoinneil WOOOOO !, Tha mi ag aontachadh gu bheil bhidio fada nas fhaide. Chan eil mi air a reic gur e bhidio an tonn ùr ann am Marketing ROI ge-tà. Tha mi a ’smaoineachadh gur e glè bheag de chompanaidhean a bhios“ a ’faighinn” bhidio agus na bheir e gus toirt orra mairsinn ... tha cus ga làimhseachadh mar dìreach meadhan brùthaidh eile as urrainn dhaibh bruidhinn ris an luchd-ceannach aca. Bidh e inntinneach fhaicinn mar a bhios companaidhean a ’cleachdadh bhidio agus luchd-cleachdaidh gan ithe a-nis gu bheil bann-leathann agus lìonraidhean sòisealta a’ leigeil le bhidio sgaoileadh nas fhasa.

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    Tha càraid de luchd-malairt superbowl a chaidh seachad a ’cumail cumhachd còmhla rium, tha gaol agam air em. Darned ma tha cuimhne agam air dad a bharrachd mu na cruthadairean na an suaicheantas ge-tà. / shrug

    Leis na Patriots a ’faighinn làmh an uachdair chuir mi geall gum faic sinn cuspair neo-àbhaisteach trom“ gràdhaichte ”am-bliadhna le luchd-sanasachd an dòchas gun dèan NE e chun gheama mhòr.

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    Tha mi gad chluinntinn àrd agus soilleir. Ach a dh ’aindeoin sin, saoil ciamar a tha Shakespeare no cuid de na sgrìobhadairean mòra eile air a bhith comasach air seasamh an aghaidh linntean. Chan eil bhidio ann. Is dòcha gur e dìreach gum b ’fheàrr leis a’ ghinealach againn dealbhan seach an fhacal sgrìobhte.
    Cò a tha fiosach?

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      Leis gu bheil iad a ’peantadh dealbhan le faclan cho math. Nuair a bhios faclan a ’peantadh nan dealbhan tha gach neach fa-leth a’ faicinn - taobh a-staigh na h-inntinn fhèin - dealbh (ean) “sònraichte”. Nuair a bhios sinn le tv / filmichean feumaidh sinn mìneachadh cuideigin eile fhaicinn seach a bhith gu nàdarrach a ’cruthachadh aon den fheadhainn againn fhèin.

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    Wow, iongantach gu bheil cumhachd fhathast aig a ’mhalairteach sin - tha e dìreach èibhinn!

    @ Alex. Dhìochuimhnich mi cuideachd gur ann airson Reebok a bha e. Dè tha sin ag ràdh?

    Mothaich an aon rud seann-fhasanta air a ’mhalairteach? “Is e gairm astar fada a tha sin, Dùghlas!” Hmm, na bi a ’smaoineachadh gu bheil sin na chùis mhòr tuilleadh.

    A dh ’aindeoin sin, fhathast èibhinn.

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