Na leig leis na stàitean a bhith gad mhealladh - obraichean brosnachaidh viral

fàs viral

You’ve read on this blog that online marketing is a momentum game. While the lines are often linear when it comes to hard work and dedicated strategies, there is still a great return on viral promotion strategies. Having a piece of content on your blog or site reach a ton of people doesn’t simply wreak havoc and then disappear, you’ll find that a percentage of that traffic is relevant and will bata timcheall.

Cùis a ’phuing, bha againn Infographic air duilleagan tighinn air tìr thoir dheth air StumbleUpon mu mhìos air ais - chì thu an spìc gu h-ìosal. Tha a ’bhuaidh às deidh sin air na staitistig iomlan ro-innseach - ìrean breab meudachadh, com-pàirteachadh lùghdachadh, agus duilleagan gach cuairt lùghdachadh gu mòr rè an spìc.

However, what many marketers don’t realize is that the impact of a viral promotion like this provides you with a significant step up in subsequent, relevant visits post-event. I’ve marked that in the Analytics cairt gu h-ìosal. Is e an loidhne dhubh an uinneag 3 mìosan a th ’ann an-dràsta agus is e an loidhne liath aotrom an uinneag 3 mìosan roimhe sin air a chòmhdach mar choimeas.

Thoir fa-near an àrdachadh iomlan ann an trafaic sin fuireach.

fàs viral

This is key! Many marketers love to see slow, methodical growth (I do) and don’t think these spikes in traffic do anything but cause headaches. However, other marketers absolutely recognize that slamming in a ton of visitors through a viral event via social networks, or a large promotion, or a mention on a much larger site will send a spike in traffic – but many of those visitors fuirichidh. Anns a ’chùis seo, chaidh a choileanadh le infographic air leth a chuir mi a-steach gu StumbleUpon.

If you continue to promote great content that produces spikes like this, you may have some terrible bounce rates, page views and engagement – but you’ll still be fàs do luchd-èisteachd freumh. An luchd-èisteachd freumhach sin is an sàs! Tha na stats dìreach air an toirt thairis leis a ’mhòr-chuid de luchd-tadhail nach eil buntainneach.

The net increase in relevant visitors is a positive for your site. Don’t let the stats dissuade you!

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