Earlier this week, I posted a tweet promoting a product that was pretty cool. The application was graphically beatiful and incredibly useful… but I couldn’t actually figure out what it rinn or ciamar a chleachdadh às aonais mòran obrach.
The company immediately tweeted back that the interface was “simple”. I replied, “thanks!”. I wasn’t going to argue with their logic. They were obviously a lot smarter than their user… a seasoned techy and geek.
Faodaidh tu each a thoirt gu uisge, ach chan urrainn dhut òl.
Gu dearbh, bha an eadar-aghaidh sìmplidh gu orra. They built it! The application in question has actually been on the market, unchanged, for quite a while with very slow adoption. Hmmm… so we’ve not had rapid adoption and we’ve gotten feedback that our interface was clunky. Perhaps the two are connected?
It’s not really fair to insult a user by thinking they’re dumb. Relatively speaking, you should always assume they are dumb! I’m not saying all users are dumb… just setting a ‘frame of mind’ when thinking about your customer experience.
Annamsa còmhradh le Clint Page, thadhail e air na meadhanan sòisealta mar ghoireas iongantach de fhiosrachadh luchd-cleachdaidh - a ’sàbhaladh airgead agus ùine don chompanaidh air sgrùdaidhean, buidhnean fòcais, agus ro-innleachdan. Is toil leis an luchd-ceannach aige an toradh, agus tha fios aca dè a dh ’fheumas iad gus am beatha a dhèanamh nas fhasa… a bharrachd air Dotster nas soirbheachaile. Cha robh aig Dotster ach an obair talmhainn a chuir sìos gus tòiseachadh ag èisteachd riutha!
If you’re a technology company, the conversation is already happening about your product! You can search Twitter, feuch a Duilleag Fan air Facebook, cleachdadh Google Dheth or simply post a blog post and solicit feedback. If your users know you are listening, they’ll provide you with the answers you need. You just have to be smart enough to find the answers.