Ann an 2014, a-mach às na rannsachaidhean air Google, ciamar an teirm # 1 a chleachd luchd-cleachdaidh einnseanan luirg. Bidh gach toradh no seirbheis a thèid a reic air an eadar-lìn a ’freagairt a Ciamar. The question is whether or not you're the destination for the information they're seeking.
If you're a sports drink, the how might be how to deal with cramps, or how to prepare your body for a hard workout. If you're an anailisean company, the how might be how to accurately analyze data to provide return on investment data for your campaigns. If you're an dealbhaiche infographic, ciamar a dh ’fhaodadh a bhith mar a thaghas tu solaraiche no mar as urrainn dhut infographic a bhrosnachadh gu h-èifeachdach.
Some companies don't speak about ciamar because they're concerned about putting their trade secrets online. It's a double-edged sword that I personally believe you're only hurting yourself with. If you're not disclosing how, your competitors have the opportunity to. Being able to fully evaluate ciamar bidh iad a ’fuasgladh na duilgheadas a’ toirt buannachd farpaiseach dhaibh.
And in this day and age, if you don't believe people researching their next purchase can't find ciamar you do it, you're delirious. I'd much rather write about how we correct problems and solve issues for our clients than have our competitors position our offerings incorrectly. That's exactly what we've seen happen in our industry.
So, as you're planning out your 2015 content for your company, there are tons of mar a tha ceistean dh ’fhaodadh tu a bhith a’ freagairt air-loidhne.
- Ciamar to select a vendor (and why you're better).
- Ciamar to justify the expense (and perhaps how you're more affordable).
- Ciamar gus am fuasgladh a mheasadh (agus mar a tha am fuasgladh agad a ’maidseadh).
- Ciamar gus an duilgheadas a rèiteachadh (às aonais agus leis an fhuasgladh agad gus an eadar-dhealachadh a nì thu a thuigsinn).
- Ciamar the industry is changing (and you're staying on top).
- Ciamar bidh factaran bhon taobh a-muigh (eaconamaidh, tàlant, teicneòlas) a ’toirt buaidh air an fhuasgladh.
- Ciamar you're qualified to respond (certifications, regulations, infrastructure).
- Ciamar mòran ghoireasan a dh ’fheumas e (agus mar a lùghdaicheas tu sin).
- Ciamar dè a chosgas e (agus mar a chosgas tu gu h-èifeachdach).
An rud as motha mu dheidhinn freagairt mar a tha ceistean is that you're able to effectively position your company, your product or your service to help in the solution. Sure, if you're answering ciamar gus làr fiodha cruaidh a chuir a-steach, is dòcha gun co-dhùin cuideigin a dhèanamh iad fhèin. Ach èifeachdach ciamar to article would go into great detail to provide why it's a better idea to get a professional.
DIYs weren't going to use your service anyways, you're after the person that's researching how difficult it is.