SEO: Chan eil ann an toraidhean ach leth a ’bhlàir

Sometimes folks do all the right things to get their sites into search engine result pages but they still don't see search results. If you're viewing your search results and growth in Google Analytics and you're not seeing a lot of traffic – you may need to dig a little deeper.

Engaging a new visitor starts with the search engine results page. Are you in the search engine results page for keywords that will drive traffic? If you're on the search engine results page, a bheil daoine a ’briogadh troimhe air na toraidhean sin chun làrach no blog agad?

You won't find this information in your anailisean pasgan, ach gheibh thu a-steach e Rannsachadh Ghoogle Console (Maighstirean-lìn Bing doesn't have this yet). Google Search Console provides you with a breakdown of search results you're indexed in and your position… and then the actual results that folks are clicking through on.
maighstir-lìn

If you find that you're in a lot of search engine results but not getting clicked on, it's something you should work on fixing by writing better page titles (or blog post titles) and a few compelling, keyword-rich sentences. Here are the search engine results for Geotag do bhlog:
serp-thoradh

Notice how Problogger's result is much more compelling? Everyone must be clicking through on his result… so I've got some modifications to do on mine. I'm going to try a new meta description:

A simple tool to geotag your web site, blog, or rss feed. Enter your address and we'll generate the code to paste in your site, blog or RSS feed.

Tha mi an dòchas gun toir an deasachadh beag seo mòran a bharrachd de luchd-rannsachaidh troimhe air an làrach agam gu Geotag do bhlog na farpais!

I also found a lot of searches for tools to clean up your address or find a zip for an address so I added some verbiage to do that as well! We'll watch and see what the results are in a couple of weeks. I resubmitted the site to Google to re-index now that I've modified the page.

5 Beachdan

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          Tha sin inntinneach - feumaidh sgrìobhadairean susbaint fìor mhath a bhith agad. Tha grunnan de luchd-dèiligidh againn a choisich sinn tro thrèanadh adhartach airson a bhith ag àrdachadh CTRn le tiotalan puist nas làidire oir bha na CTRan aca cho ìosal air na SERPan. Cha bhithinn ag ràdh gu bheil e cumanta - ach tha mi air mòran eisimpleirean fhaicinn dheth. Gu leòr airson a phostadh mu dheidhinn :).

          • 5

            Tha mi a ’cur luach air an lèirsinn. Tha mi gu cinnteach a ’dol a thoirt sùil air an seo
            cùis.

            Tha mi a ’creidsinn rudan beaga mar seo mar a tha làraich-lìn gan sgaradh fhèin airson a bhith
            soirbheachail air-loidhne. Tha mi a ’lorg gu bheil cus dhaoine dìreach eòlach air na ABC oir tha iad
            ghabh iad clas agus chan eil fios aca ciamar a nì iad farpais an aghaidh làraich-lìn eile a bha cuideachd
            eòlach air na ABC.

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