Oh Uh ... tha Google dìreach a ’cur air bhog gnìomhachas SEA

murt einnsean sgrùdaidh

murt einnsean sgrùdaidhAssassination einnsean sgrùdaidh. An cuala tu mu dheidhinn? Bidh thu.

An t-seachdain seo, an SEO t-saoghail bha thionndaidh bun os cionn sìos nuair a cho-dhùin Google JC Penney a leigeil far a ’chlàr-amais air sgàth spammy, backlinks làn fhaclan-luirg a lorgar air làraich a bharrachd air an fheadhainn aige fhèin gus rangachadh a phutadh suas.

While the entire industry is acting shocked, most of us within the industry know that this was pretty common practice. The fact is that this gaping flaw in Google's Page Rank algorithm left a door so large, that it's pretty much nearly impossible that your SEO firm didn't take advantage of it. Those within the industry are calling them stupid, lazy and dishonest. I'd bet that many of the critics who practice SEO have some keyword rich backlinks somewhere on another site that helped drive their ranking up.

Tha backlinking a gnìomhachas mòr. Companies can spend hundreds of thousands of dollars with backlinking organizations and make millions of dollars in sales. Keep in mind that however immoral it might be to cheat like this, it's not illegal. In all honesty, I can't blame companies for paying for backlinks.

I currently work with one client who is watching as their competition is amassing thousands of spammy backlinks every week. They beat my client on thousands of terms and make their money, ironically, off of Google Ads. To add insult to injury, their flamboyant founder is constantly kissing Google's butt and taking about how dishonest the SEO industry is – all while he's buying backlinks.

What do I tell my client? I advise them to devote more resources and more time to engaging prospective visitors in social media. It's expensive, it's time-consuming, and doesn't nearly have the return that simply buying backlinks would. That's a hard pill to swallow when backlinking industry folks are coming out the woodwork offering them services at a fraction of the cost of my consulting.

The fact is that this isn't an SEO industry issue, it's a Google issue. By weighing rank so heavily on backlinks, Google has poisoned itself by launching a billion dollar industry where professionals can easily game them. Google's answer may even be worse, though. By dropping JC Penney from the index for black hat backlinking, Google has spawned a far more evil industry, the Assassination einnsean sgrùdaidh gnìomhachas.

This is an industry that will flourish if Google takes this approach with more and more companies in the near future. The backlinking industry will continue to grow – but this time it won't be to backlink to your site, it will be to leave a trail of spammy, keyword-rich backlinks to your competitors site. SEO consultants will be working hard not to leave a trail that Google can pick up when ranking their customers, but can begin leaving a more obvious trail to competitors.

Now black hat SEO consultants have another weapon at their disposal. While working to increase their client's ranking, they can pursue destroying the competition's ranking. This is not good for the industry.

ÙRACHADH: Tha SearchDex, a ’chompanaidh SEO air a bheil an sgrùdadh ag amas agus air a losgadh le JC Penney an dèidh sin air na leanas ainmeachadh:

Chan eil SearchDex air pàirt a ghabhail ann, no air taic a thoirt dha na sgeamaichean ceangail a tha air an ainmeachadh ann an artaigil New York Times. Tha a ’chompanaidh againn air a thogail a rèir nan inbhean beusanta as àirde agus aig àm sam bith cha do chuir sinn a-steach cleachdadh sgeamaichean ceangail neo-iomchaidh no dòighean cluich eile ann am prògraman airson ar luchd-dèiligidh. Tha innleachdan SEO air am fastadh le SearchDex airson a h-uile neach-dèiligidh againn, an-dè agus an-diugh, air a bhith a rèir Stiùireadh Maighstir-lìn Google. Mar thoradh air sgeulachd NYTimes, tha SearchDex a ’dearbhadh gu bheil na ro-innleachdan uile a tha air am fastadh airson ar luchd-dèiligidh a’ cumail ri stiùiridhean Maighstir-lìn Google. Tha sinn cuideachd a ’dèanamh sgrùdadh foirmeil gus feuchainn ri faighinn a-mach cò às a thàinig tùs agus togradh nan ceanglaichean a chaidh a ghairm san artaigil. - Dave Chaplin, Ceannard

10 Beachdan

  1. 1

    An urrainn dhut mìneachadh dè dìreach a tha na làraich eile sin air a dhèanamh a thaobh laymans?
    A bheil thu ag ràdh gu bheil na mìltean de làraich air ceangal a dhèanamh ri làrach JC Penney agus gu bheil JC Penney air pàigheadh ​​airson a ’bhuannachd seo tro 3mh pàrtaidh?

    Nach e sin dìreach seòrsa eile de shanasachd?

    • 2

      Hi Robert,

      Tha, tha thu ceart. Bha JC Penney (gun fhios no gun fhios) a ’fastadh companaidh SEO a thug orra rangachadh le bhith a’ sgaoileadh ceanglaichean cùil gu math pongail - is e sin an teacsa taobh a-staigh an taga ancaire gu foirfe a rèir nam prìomh fhaclan a tharraingeadh trafaic chun duilleig.

      Doug

      • 3

        Taing airson an mìneachadh. Chaidh mi dìreach gu làrach JC Penney. An-dràsta tha ìre duilleag Alexa aca de # 695 - chan e droch inbhe a th ’ann agus iad den bheachd gu bheil milleanan de làraich eadar-lìn air an t-saoghal uile a’ coimhead airson na sùilean-sùla agad. Gu pearsanta chan eil mi a ’faicinn duilgheadas le bhith a’ cleachdadh SEO gus ceangal air ais gu làraich mar a mhìnich thu e.

  2. 4

    Feumaidh sinn uile tòiseachadh a ’toirt iomradh air na tha gu bhith a’ tighinn.

    A thaobh an artaigil sin ... cha do chuir Google stad air JC Penny. An Ùr
    Rinn York Times. Cha do rinn Google dad gus an do lorg na meadhanan e.

    http://www.nytimes.com/2011/02/13/business/13search.html

    Is e an eadar-dhealachadh beagan bhlogaichean le luach PR àrd le gnìomhachas
    iomradh an aghaidh mìltean de cheanglaichean neo-iomchaidh.

    Is e na dh'fheumas sinn dragh a dhèanamh an ath mean-fhàs de SEO.
    Tha Google a ’dol a thoirt iomradh air susbaint a ghabhas luchdachadh a-nuas mus toir iad iomradh
    artaigilean agus blogaichean - a dh ’aithghearr.

    • 5

      Jross,

      Nochd an New York Times e, ach b ’e Google fhathast a thiodhlaic JC Penney aon uair’ s gun robh fianais aige. Mar a tha mi ag ràdh anns an dreuchd, tha sin na mholadh eagallach oir chan eil fianais sam bith ann a bhith a ’ceangal nan backlinks gu dìreach ri JC Penney. Tha sin a ’ciallachadh gum faodadh companaidhean SEO eile innleachdan coltach ris a chleachdadh gus cliù agus inbhe nan farpaisich aca a mhilleadh. Chan eil thu a ’smaoineachadh nach eil Sears agus companaidhean eile a lorg iad fhèin aig suidheachadh # 1 mu thràth a’ faighinn buannachd às?

      Carson a thagh Dàibhidh Segal, New York Times, JC Penney? Is dòcha gur e iomradh bho farpaiseach a bh ’ann?

      Doug

  3. 6

    Tha SEA mar a chanas tu ris, air a bhith timcheall airson ùine mhòr… Tha cuimhne agam gun deach a dheasbad aig co-labhairt prìomh-shruthach SEO ann an 2008 (chan ann mar ro-innleachd dhligheach, ach mar dhòigh neo-leasaichte gus an siostam a chluich).

  4. 8

    Tha an dòigh-obrach laghail cha mhòr anns a h-uile ceàrnaidh den t-saoghal tha seo air a chleachdadh gus prìomh fhacal a bhrosnachadh dhut anns na h-einnseanan sgrùdaidh, tha ceangal cùil le prìomh fhacal teacsa ancaire bho raointean eile na dhòigh fìor èifeachdach gus ceanglaichean a thogail agus an làrach-lìn agad adhartachadh ach a-nis bidh an-còmhnaidh a bagairt air a h-uile duine a nì SEO airson a ’ghnìomhachas aca gun urrainn do Google ùine sam bith a dhèanamh don ghnìomhachas aca.

  5. 9
  6. 10

    "
    Gus mì-mhisneachd a dhèanamh air dochann, tha an neach-stèidheachaidh lasach aca an-còmhnaidh a ’pògadh cnap Google agus a’ toirt a-mach cho mì-onarach sa tha gnìomhachas SEO - fhad ‘s a tha e a’ ceannach backlinks. ”

    Tha mi a ’smaoineachadh gu bheil fios agam cò mu dheidhinn a tha thu a’ bruidhinn 😉

    Post mòr.

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