Is dòcha gur e aon de na tachartasan as motha a tha a ’tighinn a-mach à 2014 gu bheil companaidhean a’ tòiseachadh a ’coimhead nas dlùithe air turas an neach-ceannach. Ciamar a lorgar do thoraidhean air-loidhne? Ciamar a tha thu a ’stiùireadh an ro-shealladh bho lorg gu tionndadh? Agus eadhon nas cudromaiche, dè a tha thu a ’dèanamh gus dèanamh cinnteach gun glèidh thu agus gun tog thu dàimhean nas luachmhoire leis an luchd-ceannach agad?
Salesforce Marketing Cloud found that 86% of senior-level marketers agree that having a cohesive customer journey is essential but only 29% of enterprise companies actually rate themselves as effective at creating that journey. That’s a huge gap! And I believe technology and resources cover that spread. We’re still cooking batch and blast marketing efforts to keep up with the demands of our sales teams rather than applying resources more strategically.
Worse yet, there’s a shortage of anailisean talent in the industry and a lack of marketing engagement throughout other aspects of the organization that support marketing – like customer service or product development. If I were a young marketer today, I’d be spending the majority of my time helping to conquer building attributable marketing strategies and utilizing solutions to accurately report on those strategies.
Mar a bhios turas an neach-ceannach a ’fàs nas soilleire, tha a bhith a’ toirt buaidh an dà chuid air an turas sin agus a ’tomhas an turais fada nas iom-fhillte na an funail reic sìmplidh!
This infographic captures other amazing highlights from Salesforce Marketing Cloud’s 2014 research. Salesforce will be publishing their 2015 State of Marketing report in January.