Infographics: A ’dèanamh còdan QR Scanworthy

carson nach dèan thu scan qr

Tha fios aig mo charaidean nach eil mi a ’leantainn còdan QR (Freagairt Luath). Mun àm a chì mi còd QR, faigh a-mach a bheil mi airson a sganadh, fosgail am fòn-làimhe agam, fosgail an aplacaid gus an còd a sganadh… agus a sganadh gu dearbh - dh ’fhaodainn seòladh lìn a thaidhpeadh. Tha mi cuideachd a’ smaoineachadh gu bheil iad grànda ... seadh, thuirt mi e!

Tha e coltach gu bheil gabhail ri còd QR is dùbhlan gu leòr. Cha robh 58% den fheadhainn a chaidh an sgrùdadh eòlach air còdan QR. Cha robh fios aig 25% den fheadhainn a chaidh an sgrùdadh eadhon dè a bh ’annta! A thaobh dìon còdan QR, chan e droch naidheachd a th ’ann idir. Cleachdaidh daoine còdan QR nuair a tha dùil aca ri lasachadh agus tha gnìomhachasan eile gan cleachdadh gus dàta fhaighinn air ais gu h-èifeachdach.

Beagan de na h-eisimpleirean a chunnaic mi a bha mi a ’smaoineachadh a bha nan deagh chleachdadh de Chòd QR:

  • Aig taigh-bìdh ann an Atlanta, chleachd an clàr-taice còdan QR airson an leughadair a bhith a ’coimhead suas fiosrachadh beathachaidh a bharrachd air a’ chlàr air-loidhne.
  • Aig co-labhairt Webtrends, chaidh camarathan a stèidheachadh aig gach seisean co-labhairt gus fiosrachadh baidse luchd-tadhail a ghlacadh. Leig seo leis an sgioba aithneachadh dè na seiseanan a b ’fheàrr leotha.
  • A ’cur cùpain tro phost-d chun luchd-faighinn. Ach, tha còdan-barra ag obair a cheart cho math ri còdan QR. Agus tha sganaran còd-barra nas cumanta ann an ionadan reic.

Dè na buileachadh feumail a chunnaic thu airson còdan QR a chleachdadh?

Scanapalooza700

Tha mi cuideachd a ’smaoineachadh gu bheil sinn faisg air a bhith a’ cleachdadh teicneòlasan scan agus aithneachadh fada nas adhartaiche na còdan QR.

2 Beachdan

  1. 1

    Bha mi a ’blogadh mu dheidhinn còdan QR air ais san Dùbhlachd 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) agus seo cuid de na molaidhean agam….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Sanasan clò-bhuailte, leabhranan, cairtean gnìomhachais: “Faigh barrachd fiosrachaidh mu dheidhinn seo. Sgan an còd QR seo air an fhòn-làimhe agad. " Tha còdan QR ùr, ach tha ùine de mhìosan aig mòran de na meadhanan clò-bhuailte. Bruidhinn ris an neach-dèiligidh agad mu na planaichean clò-bhualaidh aca airson a-nis agus sia mìosan bho seo.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

  2. 2

    Bha mi a ’blogadh mu dheidhinn còdan QR air ais san Dùbhlachd 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) agus seo cuid de na molaidhean agam….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Sanasan clò-bhuailte, leabhranan, cairtean gnìomhachais: “Faigh barrachd fiosrachaidh mu dheidhinn seo. Sgan an còd QR seo air an fhòn-làimhe agad. " Tha còdan QR ùr, ach tha ùine de mhìosan aig mòran de na meadhanan clò-bhuailte. Bruidhinn ris an neach-dèiligidh agad mu na planaichean clò-bhualaidh aca airson a-nis agus sia mìosan bho seo.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

Dè do bheachd?

Tha an làrach seo a 'cleachdadh Akismet gus spama a lùghdachadh. Ionnsaich mar a thathar a 'pròiseasadh an dàta bheachdan agad.