There’s only one Wal-mart. Wal-mart is a company that only has one value proposition: cheap prices. It works with Wal-mart because they can sell the identical product cheaper than the next retail outlet.
You’re not Wal-mart. You can’t go to work to figure out how to lower prices every day. Nor should you. Your company is unique and has what no other company has to offer.
Bu chòir an amas margaidheachd agad a bhith gu dealachadh a dhèanamh yourself amongst the competition. Don’t compete! Find out what’s different about you and how it fits into your prospect’s needs. Provide your prospects with references and first-person accounts of how you’ve delivered for your clients.
Tha trì seòrsaichean chompanaidhean ann:
- Companaidhean a tha a ’dèanamh cus = cus
- Companaidhean a lìbhrigeas
- Companaidhean a lìbhrigeas = undercharge
IMHO, is iad sin na a-mhàin seòrsaichean ghnìomhachasan. Companaidhean a lìbhrigeas Chan urrainn overcharge, tha a ’phrìs a phàigheas tu mar phàirt den lìbhrigeadh. Tha an dà theirm co-ionann ri chèile.
Companies that deliver charge the right amount or below the value of what they provide. Most of them undercharge. You’re probably one of them.
I’ve seen vendors that have cost hundreds of thousands of dollars, but delivered only a fraction of that in value. I have friends of mine who have delivered exponentially barrachd luach ach tha e duilich dhaibh fuireach air falbh.
You’re not Wal-mart, stop pricing yourself like it. You deserve more.