GoDaddy: A ’fàgail na boobs air cùlaibh agus a’ breabadh asal

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I hated GoDaddy. I truly did. I couldn't believe a brand could spend millions of dollars cleavage frasaidh agus a ’leantainn air adhart a’ togail uimhir de ghnìomhachas. Bha e na leac an aghaidh luchd-margaidh a dh ’obraich gu cruaidh gus na suaicheantasan aca a chumail buntainneach, follaiseach, proifeasanta agus cuideachail don luchd-èisteachd aca. B ’e sin an dòigh furasta a-mach ... agus bha e coltach gun robh e ag obair. Chomhairlich mi do mo luchd-dèiligidh uile seirbheisean eile a chleachdadh agus fuireach air falbh.

Thar ùine, ge-tà, bidh barrachd is barrachd de ar luchd-dèiligidh bha a ’cleachdadh GoDaddy. Agus chan e a-mhàin gu robh iad a ’cleachdadh na seirbheis, bha iad ag innse dhomh dè cho math an t-seirbheis teachdaiche bhon chompanaidh gu dearbh bha. Mar sin air aon taobh bha companaidh a bha a ’gabhail cùram mu a luchd-ceannach agus na seirbheisean a bha iad a’ tabhann… agus air an taobh eile bha iomairt branda is sanasachd a bha òg is falamh.

Ach tha an làn a ’tionndadh. Caraid Crìsdean Carfi (who has joined GoDaddy's team) put me in touch with their Senior Director of Public Relations, Susie Penner and I subsequently had an incredible conversation with Chief Communications Officer, Karen Tillman. That's right… a Susie agus Karen leading the new communications! Karen isn't the only female in senior leadership. Blake Irving, GoDaddy's new CEO appointed in late 2012 has been making many changes at the company that are advancing the brand… and now Tha GoDaddy ag ullachadh airson an IPO aca.

GoDaddy's advertising is changing as well! They released this SuperBowl advertisement which provides a totally different brand and message to the public, GoDaddy is helping people turn their dreams into business:

Le seirbheisean iongantach - bho Sgòthan, aoigheachd, Cùram WordPress air a stiùireadh, Teisteanasan SSL, Microsoft Office 365 a ’toirt aoigheachd, Glèidheadh ​​leabhraichean air-loidhne, a Làrach-lìn Builder, Ecommerce agus Prògraman Rannsachaidh Ionadail… GoDaddy absolutely has the most affordable tools available to small businesses. Matched with their great service and I'm confident they're moving in the right direction.

Ged a tha an boobvertising is behind them, that doesn't mean GoDaddy has gone soft! Check out Manifesto GoDaddy de Kick Ass:

Congratulations, GoDaddy! I think you're already kicking ass.

Dè do bheachd?

Tha an làrach seo a 'cleachdadh Akismet gus spama a lùghdachadh. Ionnsaich mar a thathar a 'pròiseasadh an dàta bheachdan agad.