Tha mi ceart air do chùlaibh ...

Ciamar a dh ’atharraicheadh ​​tu do shusbaint nam biodh an neach a bha a’ brobhsadh an làrach-lìn agad ann an dùthaich eadar-dhealaichte? Stàite eadar-dhealaichte? Baile eadar-dhealaichte? Air feadh na sràide? Anns a ’bhùth agad? Am bruidhneadh tu riutha ann an dòigh eadar-dhealaichte? Bu chòir dhut!

Geotargeting has been around for quite a while now in the direct marketing industry. I worked with a database marketing company to work on a proprietary index that utilized drive time and distance to rank prospects and it was incredibly successful. Businesses don't realize how important proximity is to their daily business.

I work with clients who have neighborhood stores but get all excited that they may get voted first in a contest that covers the entire metropolitan area. Pretty cool – they'll get exposure to a quarter of a million folks that will probably never come into their store. If they worked as hard to raise awareness of their store in a mile in each direction, it would provide a much better return on investment.

Tha an dreach as ùire de Firefox a ’solarachadh airson cleachdadh geolocation leis a ’bhrobhsair. I tested it and frankly wasn't impressed – terrible accuracy. I wonder why they simply didn't tap into Dàta geoIP. Mozilla showed that I was in Chicago when I'm actually South of Indianapolis:
firefox-geolocation.png

Accuracy aside, this is still a step in the right direction. The iPhone's geoaccuracy has revolutionized mobile applications. Google Latitude a ’sealltainn cuid de chomas iongantach cuideachd.

Bidh seo ag atharrachadh an lìon aon uair ‘s gu bheil gach brabhsair a’ toirt seachad d ’àite gu ceart, ge-tà! Tha e a ’ciallachadh gun urrainn dhomh am fiosrachadh air an làrach-lìn agam atharrachadh gu dinamach a rèir far a bheil thu. Bidh mòran de dhaoine a ’cleachdadh GeoIP gus seo a dhèanamh mu thràth, ach faodaidh ruigsinneachd fìor-ùine an-asgaidh agus ceart an raon cluiche atharrachadh.

If I'm a marketing agency, I can talk about local customers in agad backyard. If you're in my backyard, I can dynamically change the content to talk about ar baile-mòr. If you're in another country, I can provide regional office information. If you're down the street from me, I can pop up a special instantly to provide you with an incentive to stop over.

Chan eil sin ri ràdh gum feum comasan susbaint làidir fiùghantach a bhith aig an ath mean-fhàs de Siostaman Riaghlaidh Susbaint gus leigeil le neach-tadhail ùr an neach-tadhail, neach-tadhail a thilleadh, prìomh fhaclan, eachdraidh ceannach, àite, msaa, msaa. Feumaidh luchd-margaidh cumail orra a ’bruidhinn cho soilleir sa ghabhas gu dìreach chun luchd-èisteachd, agus tha na teicneòlasan sin gar gluasad air adhart.

Dè do bheachd?

Tha an làrach seo a 'cleachdadh Akismet gus spama a lùghdachadh. Ionnsaich mar a thathar a 'pròiseasadh an dàta bheachdan agad.