This week I’ve had some tough conversations with some businesses that I care deeply about. They know that I care because I’ve taken them to task and am holding them accountable. My network is my investment and where I get the most return on investment.
- Bidh companaidhean teicneòlais leis a bheil mi ag obair an-còmhnaidh a ’faighinn cluais bhuam. I. an còmhnaidh report problems, ideas and kudos to their teams. For every person that complains, there are hundreds of others who will simply leave you and find another vendor. It’s critical that, if you care about your solutions providers, you have the difficult conversations with them on what went wrong or why.
- There are several network tools and communities I belong to. Networking is exhilarating and exhausting. As a small business, my network is key to my success. Who I surround myself with reflects on my business and also brings in business. Some of my networks are selfless – always doing their best to push business into my lap. I feel indebted and always take opportunities to return the favor. Some are selfish, though, and only measure our relationship by what I’ve provided them.
Social media casts a huge net. I’m constantly evaluating where I should speak next, whether or not it should pay, or whether I should take the time and money out of my schedule to be there. I review platforms to write and promote on. I think about blogging versus video versus podcasting. I think about commenting on other sites and connecting with industry leaders. It’s a lot of work.
As a consultant, I have very little ‘recurring revenue’, so the majority of my income is accrued through selling my time. That means that every cup of coffee, phone call or email I’m responding to risks me losing income.
Rud neònach: Dè cho tarbhach a bhiodh sinn nam biodh againn ri pàigheadh airson a chèile airson a h-uile coinneamh a th ’againn le chèile. Ma chuireas mi fòn thugad airson cofaidh fhaighinn, dè nam feumainn an reata san uair agad a phàigheadh. Am bithinn fhathast gad ghairm airson cofaidh?
It’s important that you evaluate your network on a constant basis to find out where you’re investing and whether or not it will pay off. Business is business, of course. Be selfish about finding a selfless network. I would not be successful if it weren’t for my key clients – Compendium, ChaCha, Webtrends agus Fiosrachadh Walker tha iad air an liosta sin. Le “iuchair”, tha mi a ’ciallachadh teachd-a-steach;).
Mar a bhios mi a ’smaoineachadh mu na dàimhean sin agus mar a thàinig iad air adhart, thàinig iad uile air adhart bhon dàimh a bh’ agam le aon neach-tionnsgain - Chris Baggott. Tha fios aig an fheadhainn agaibh a tha eòlach air Chris agus mise gu bheil spèis mhòr againn dha chèile - agus tha an dithis againn gu math onarach le chèile. Is e Chris an soisgeulaiche consumate - an-còmhnaidh a ’putadh gu cruaidh gus na companaidhean aige a thoirt fa-near ... dh’ fhaodadh sin a bhith a ’nochdadh fèin-thoileil. Mar a choimheadas mi air mo shoirbheachadh agus mo liosta de luchd-dèiligidh, ge-tà, thàinig iad uile air adhart tro mo chàirdeas le Chris thar nam bliadhnaichean.
Cò às a gheibh thu teachdaichean? Cò às a tha thu a ’gineadh stiùiridhean airson do ghnìomhachas? Cò dha a tha thu cho soirbheachail? A bheil thu a ’tilleadh am fàbhar? Is dòcha gum bi iongnadh ort nuair a thig thu a-mach.
Aon nota mu dheireadh: This post is not meant to slight any of the other folks that are so critical to my business’ success and growth. You know who you are! I only mean to shed some light that some of us don’t truly evaluate and value the folks in our network for the actual business they provide. I think I’ve taken my relationship with Chris for granted and didn’t recognize how important he was to me.