10 Cleachdaidhean Meadhanan Sòisealta airson Margaidheachd B2B

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Anns an Lùnastal, Softchoice chuir iad suirbhidh chun an luchd-ceannach aca agus fhuair iad 1,444 freagairtean crìochnaichte a ’riochdachadh còrr air 1,200 gnìomhachas beag is meadhanach (SMB), iomairt, an roinn phoblach agus buidhnean foghlaim. Bha 71% den luchd-fhreagairt ann an IT agus bha an sampall gu bunaiteach 50 sa cheud na SA agus 50 sa cheud buidhnean à Canada - mar sin gu math riochdachail de chruth-tìre gnìomhachas Ameireagadh a-Tuath.

Is e aon taobh den taisbeanadh a bu chòir sgrìobadh a-mach riochdachadh Wordle de na beachdan: Susbaint buntainneach is ùineail feumaidh sin ùidh a ghlacadh agus a bhith sgrìobhte gu pongail!

Seo beagan lèirsinn a bharrachd bho na co-dhùnaidhean:

aon beachd ann

  1. 1

    Doug, this was a useful slide summary and video update on Softchoice’s research (although I did feel a bit ‘bricked in’ by their choice of surroundings lol)

    Aig amannan bidh mi a ’smaoineachadh cia mheud companaidh mòr a leigeas le FB agus Twitter faighinn bho choimpiutairean deasc / coimpiutairean-uchd luchd-obrach. Tha grunn chùisean tèarainteachd, cunnartan cliù agus buannachdan malairt toraidh ri dhèanamh le bhith a ’dèanamh sin. Is dòcha gu bheil sin a ’stiùireadh barrachd is barrachd fhònaichean sgairteil gus faighinn gu na h-innealan sin, nuair nach eil iad glaiste le ballachan teine ​​eadar-lìn corporra‘ traidiseanta ’?

    From the slideshare summary I picked out tip #8 as speaking very clearly to the often product-oriented worldviews of b2b tech marketers. The seven responses quoted refer to marketing messages delivered by email, but could also be applied to almost any other content marketing form that helps educate and nurture a possible business relationship with a real, live human being. Remember those!

    As smart phones (and tablets) proliferate in the corporate world, it looks like short, engaging “infographic” pieces might become a preferred way to attract eyeballs and eardrums to a more measured and detailed information exchange e.g. webinars and supporting written content.

    Tòrr ri smaoineachadh. Taing airson roinneadh.

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