I would hope that every year is the year of customer experience for each of our companies, don't you? I know that's not the title was eluding to. In the past I've said that customer service is now a core to every company's social strategy. Because of the natural tendency of consumers to share and research information online about the products they use, companies they work with and the brands they love or are frustrated by, every company's social media strategy can be severely damaged or improved by the echos of customer experience across the Internet.
Mar a bhios àrd-ùrlaran sòisealta a ’fàs agus a’ leudachadh ann an 2014, tha sin a ’dèanamh na tha luchd-ceannach ag ràdh agus a’ roinn air na meadhanan sòisealta. Chan eil teagamh nach eil 2014 mar bhliadhna eòlas luchd-cleachdaidh agus tha seo uile air a leasachadh leis na meadhanan sòisealta. Anns an fhiosrachadh seo bruidhnidh sinn carson a-nis an t-àm airson fiosrachadh sòisealta a chleachdadh gus eòlas luchd-cleachdaidh a dhèanamh foirfe agus mar as urrainn dhut a dhol an gnìomh.
Conversions are tied directly to the emotional choice that a consumer or business makes once they trust they're making a good purchasing decision. Since customer service is the number 1 factor of trust, it's a no-brainer that you must have a great customer experience in order to reach, find and attract customers online.